Lures that are set with a rear center of gravity with the sole focus on casting distance tend to pierce the water surface as it lands, creating an unnatural, loud sound. This is the same sound as when waterfowl, which are enemies of bass, dive into the water to prey, making the bass more wary than necessary. The Steez Popper's landing sound is a more natural, gentle and sweet sound. This very natural landing sound can sometimes be a bite trigger that turns on the predation switch of a neutral bass.